About the Company
Auric Beauty Products aims to create value-added products in make up and skin care, offering a range or products that meet the daily needs of an Indian woman. All products will be designed from scratch, and owned by the organisation; the formulations are curated from multiple sources and backed with consumer research to ensure they are relevant. Auric Beauty Products is backed by a private equity fund in India.
About the Brand
In a complex world where notions of beauty are ever-evolving, Auric is a refreshing take on what matters.
Auric believes in simplifying beauty to its core. Simplification, for Auric, is a deconstruction to what is truly essential - nothing more, nothing less - to be built back into a relevant beauty offering for the consumer.
The Philosophy
As you would want to see it. Auric combines decades of extensive research and collective intelligence in the field to arrive at a product range that meets the needs of a modern-day woman.
Every product has been carefully formulated to be relevant and timeless for the Indian woman. Every offering has a reason to be, and has to pass a series of well thought-out concepts before making it to the final list.
Auric is about trends, not fads. Fashion inspires us, but simplicity drives us. We believe in curating choice for the consumer without compromise.
Everyday products and shades - again, nothing in excess, and nothing left out - are there to be chosen from. The consumer is spoilt - not for choice alone, but from the precise spread to pick from. A range that is just right. A range that is simplified.
Auric is Beauty Simplified.